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This guide takes you from a new account to live odds in your articles. It takes about ten minutes, plus any time your DNS provider needs to publish a record.

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Prerequisites

  • A Google account or an email address you can receive mail at.
  • Access to your site’s DNS, its HTML <head>, or a way to upload a file to /.well-known/ on your domain.
  • Access to the template your CMS uses to render articles.

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Set up PolyEmbed

1

Sign in to the publisher dashboard

Go to polyembed.io/publisher-login and continue with Google or an email sign-in link. Your publisher account is created on first sign-in.See Publisher account.
2

Accept the publisher agreements

Open Agreements in the dashboard and accept the Publisher Terms, the trading risk disclosure and the payout terms. The Publisher Terms are required before you can verify a domain.
3

Verify your domain

Open Domains, add the site where your articles live, and choose a verification method:
  • DNS TXT record: best for root domains.
  • HTML meta tag: paste one tag into your homepage <head>.
  • Static file: upload one text file to /.well-known/polyframe-verification.txt.
Publish the value the dashboard gives you, then click Check verification. Verifying example.com also covers news.example.com and every other subdomain.See Verify your domain.
4

Create a widget

Open Widgets, click New widget, and pick your verified domain. One widget serves every article on that domain.See Create a widget.
5

Paste the snippet into your article template

Copy the embed code from the widget page and paste it once into the template that renders articles. Replace {ARTICLE_TITLE} and {ARTICLE_KEYWORDS} (shown URL-encoded as %7BARTICLE_TITLE%7D and %7BARTICLE_KEYWORDS%7D) with your CMS variables, URL-encoded.
Article template
Copy the full snippet from the dashboard rather than this example: it includes the script that resizes the frame and collapses it when no market matches. On WordPress, use the shortcode instead.
6

Publish an article and check it

Open a live article on your verified domain. If a relevant market is live, the widget shows it. If not, the widget collapses and leaves no gap. Impressions appear in Analytics as soon as a widget renders.See Test your embed.
Your widget is live. Next, read How market matching works to get tighter matches from your keywords.
Need help? Email contact@polyembed.io or message @polyembed on X.